PUMA launches Black Station 2.0. An immersive metaverse-based platform.
German footwear giant PUMA has unveiled Black Station 2.0, an immersive metaverse platform that revolutionises the shopping experience. This innovative project seamlessly blends the physical and digital realms while allowing users to purchase both physical and digital footwear.
The platform is open for exploration by everyone, but only holders of PUMA pass non-fungible tokens (NFTs) with RB tokens can buy physical Rulebreaker sneakers and collect two digital wearables.
Ivan Dashkov, Head of Web3 at PUMA, expressed enthusiasm for the launch, stating, "With our second release, we aim to engage a wider audience, inviting anyone to come in, experience it, and play with it. We will learn from this and continue to expand our approach." PUMA also shared a promotional post on their official Twitter account announcing the live status of Black Station.
What is Black Station 2.0?
Black Station 2.0 builds upon the success of PUMA's initial Web3 project, Black Station 1, which debuted during New York Fashion Week in September of last year. The original Black Station, developed in collaboration with Unreal Engine, offered users an immersive environment to purchase digital collectibles and physical sneakers.
In the second iteration, PUMA takes the concept of immersive experiences to new heights. The platform features two distinct and captivating digital worlds called Unkai and Unter, each with its unique sneaker designs.
The first world, Unkai, draws inspiration from the vibrant colors and dynamic streets of Shibuya, Japan. The second world, Unter, infuses the essence of Berlin's pulsating underground club scene into its footwear design.
To access these worlds, users must follow the link provided in the tweet, head to the PUMA elevator, and select the world they wish to explore. Each world offers enjoyable features within its metaverse space, such as Lego-like blocks in the sky in Unkai and an underground red-lit cave in Unter.
What Else Does this Metaverse Offer?
The Fast-RB sneakers, incorporating PUMA's cutting-edge running technologies, are the first footwear release in this metaverse-based project. These highly anticipated sneakers feature four strategically placed NITRO pods and three PWRPLATES, delivering a truly unique and exhilarating running experience.
