EA SPORTS and Nike Virtual Studios Announce New Partnership

Nike Virtual Studios and EA SPORTS partner to bring .SWOOSH virtual creations to future EA SPORTS experiences.

Last week, Nike Virtual Studios and EA SPORTS announced a collaborative venture with the goal of enhancing and individualising the virtual sports experience for fans worldwide. This partnership brings together two prominent names in the sports and entertainment industry, paving the way for fresh avenues for self-expression through play for members of Nike's digital community experience, .SWOOSH, and EA SPORTS enthusiasts.

Nike's new alliance with EA SPORTS aims to create immersive experiences and introduce unparalleled levels of customization within the EA SPORTS ecosystem. In upcoming EA SPORTS titles, both companies intend to offer select virtual creations from .SWOOSH, providing members and players with distinctive opportunities to express themselves creatively through sports and style.

"Nike and EA SPORTS share a commitment to innovation, creativity, and excellence, and we are thrilled to partner with them," said Ron Faris, GM of Nike Virtual Studios.

"This partnership will allow us to unlock some incredible new experiences for our .SWOOSH community and the massive EA SPORTS fan base."

“All of us at EA SPORTS are focused on leading the next evolution in sports fandom, and this new collaboration with our longtime partners at Nike sits directly at the intersection of innovation, sport, and culture,” said Andrea Hopelain, SVP of Brand for EA SPORTS & Racing.  “Working with .SWOOSH, we’ll bring creativity and self-expression to the forefront for fans as they connect, compete, and share their love for sport.”

Further details on the integration of the .SWOOSH community with future EA SPORTS experiences will be made available in the coming months.